About PATH Market Dynamics

Related program: Market dynamics

PATH's Market Dynamics program develops and strengthens markets so that health products and services are available and accessible to all those who need them—at an affordable cost and of assured quality and appropriate design.

Billions of people have limited access to affordable and quality essential health products and services despite major technological progress. An efficient market is essential for delivering health innovations to everyone who needs them. It is often the case, however, that markets fail those who are marginalized, poor, affected by emergencies, or living in extremely difficult circumstances.

At PATH's Market Dynamics program, we develop and strengthen markets by combining our systematic approach and capabilities with PATH’s broad expertise in developing and scaling up innovative solutions to the world’s most pressing health challenges.

Our approach includes diagnosing root causes of market failures, designing appropriate solutions with partners, and developing sustainable and inclusive health markets. Our capabilities span market analytics, modeling, strategy creation, product introduction planning, regulatory analysis, advocacy and stakeholder engagement, and support for policy change. With our work, we help address the leading causes of mortality and morbidity, such as malaria, pneumonia, medical oxygen access and respiratory care systems strengthening.

We work with national and global stakeholders to prioritize and coordinate actionable response to the most pressing global health challenges, including child survival, universal health coverage, and pandemic prevention, preparedness and response.

We are a team of more than 50 staff and more than 50 global partners, working across 24 countries and 18 projects.

Three main goals are at the core of what we do:

Expanding market access for health products and services

We increase access to existing and new health products and related services by identifying key barriers, designing collaborative solutions, and advancing strong, sustainable, and inclusive markets. Key projects focused on expanding market access are Digital Square and Scaling Access to Lifesaving Equipment (SCALE).

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Creating solutions that strengthen markets

We strengthen local capacity to improve market access by supporting country partners in designing and implementing data-driven market solutions. Key projects focused on creating solutions include Partnership for Vivax Elimination (PAVE) and Tools for the Integrated Management of Childhood Illness (TIMCI).

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Shaping health agendas for inclusive markets

We provide market dynamics thought leadership to impact global, regional, and local health agendas by generating and sharing evidence, coordinating stakeholders, and contributing to initiatives and platforms that help shape inclusive markets. A key project focused on shaping health agendas is Strengthening Oxygen Utilization and Respiratory Care Ecosystems (SOURCE).

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Market Dynamics leadership

  1. Lisa Smith

    Global Program Leader, Market Dynamics

  2. Tara Herrick

    Director, Market Analytics and Insights

  3. Rebecca Thomas

    Director, Finance and Awards

  4. Michael Ruffo

    Director, Tools for Integrated Management and Childhood Illness

  5. Elena Pantjushenko

    Advocacy and Communications Manager

  6. Michael Krautmann

    Senior Program Officer

  7. Spike Nowak

    Senior Officer