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Learnings from innovative approaches to TB case finding and youth activation in India and Indonesia

In 2024, PATH, supported by the Johnson & Johnson Foundation (J&J), disseminated learnings from youth-focused, digital-first TB initiatives in India and Indonesia, highlighting best practices for implementers, funders, and government TB programs.

In India, the #BeTheChange campaign under the Corporate TB Pledge reached 5.5 crore (55 million) youth, demonstrating the power of digital media in activating youth for volunteering and behavior change. The campaign received positive feedback, with calls for sustainable scale-up. Additionally, PATH developed a framework to support the Central TB Division in engaging youth volunteers in TB-free activities, building on findings from a prior campaign where one-third of respondents expressed interest in volunteering, successfully recruiting 36,000 youth across eight cities, reinforcing the role of digital engagement and youth activation in advancing TB elimination efforts.

In Indonesia, PATH disseminated best practices from J&J-supported projects addressing TB case-finding challenges. Project Insight surveyed 400 individuals, identifying the “Family first” approach as key to TB care-seeking behaviors. Project TB Warriors, a youth health promotion campaign, reached 3 million people, engaging 50%, with 80,000 undertaking health care actions, 18,000 using online symptom self-screening, and 6,000 fully equipped as “agents of change.” Project Chatbot facilitated TB contact screening via a mobile platform, onboarding 119 index patients and screening 158 contacts, with 93% finding it helpful. These initiatives highlight the impact of community-centered approaches and digital solutions in strengthening TB control efforts.

Publication date: February 2025

Available materials

    1. Youth Digital Activation Initiative 2022: Summary document 6.4 MB PDF

      This brief discusses the learnings from #BetheChange in INDIA, including its overview, activities carried out, key strategies, components, impact, awards, and way forward.
    2. Framework for engaging youth in volunteering initiatives to End TB in India 907.4 KB PDF

      As part of the project, PATH developed a framework for engaging youth in volunteering initiatives, including a recognition system for the youth, implementation strategy, and expected outcomes.
    3. Finding the missing cases: Indonesia Initiative 372.5 KB PDF

      This brief highlights the learnings from Project Insight, TB Warriors, and Project Chatbot in INDONESIA, including its overview, activities carried out, key learnings, outcomes, and recommendations for scaling & sustaining the proven interventions.