Bicycle Model Yields Rich Learning Despite Limited Results: Microentrepreneurs Try to Sell New Water Treatment Product in Rural India

PATH’s Safe Water Project is implementing innovative methods to enable commercial enterprises to produce, distribute, sell, and maintain effective household water treatment and storage (HWTS) products for low-income populations in multiple developing countries around the world. This project brief and fact sheet summarize the findings of the bicycle entrepreneur distribution model—the first of a number of pilot projects that PATH and its partners undertook in India and other countries to overcome distribution and marketing barriers that make it difficult for HWTS manufacturers to reach lower-income households and rural markets.

Publication date: July 2011

Available materials

    1. Bicycle Model Yields Rich Learning Despite Limited Results (project brief) - PDF
      Hard copies are not available.
    2. Bicycle Model Yields Rich Learning Despite Limited Results (fact sheet) - PDF
      Hard copies are not available.