PATH’s Safe Water Project is implementing an innovative safe water project with the goal of enabling commercial enterprises to produce, distribute, sell, and maintain effective household water treatment and storage products for low-income populations in Vietnam and other developing countries. This project brief summarizes the results of three studies—a consumer study, a product scan, and an analysis of distribution channels—that were conducted from April to December 2008 to inform the development and implementation of a safe water pilot project in Vietnam.