Craig Friderichs leads our work in South Africa. Photo: courtesy of Craig Friderichs.
Country Director, South Africa
Craig Friderichs, MD, is PATH’s country director for South Africa, overseeing project planning, budget monitoring, donor reporting, and human resource management. He serves as PATH’s primary point of contact for partners and other stakeholders in South Africa.
Prior to joining PATH in 2016, Dr. Friderichs worked with Brandtone, a worldwide leader in the use of mobile technologies to meet commercial and social needs. As the global director of health, based in Cape Town, South Africa, he developed the company’s global health strategy, technologies, and partnerships. Most recently, he led the launch of mobile services to help increase sales of the injectable contraceptive Sayana® Press across Nigeria.
Previously, Dr. Friderichs was the head of global health for London-based GSMA, where he successfully launched mobile health services across Asia, Africa, and the Middle East. He represented the private sector in the World Health Organization’s Partnership for Maternal, Newborn and Child Health; helped to craft the Every Woman Every Child Global Strategy 2.0; and led efforts to use mobile technology to help manage the Ebola outbreak in West Africa. While with Cape BioTech Trust in Cape Town, South Africa, he sourced and developed medical devices and pharmaceutical investment opportunities for public-sector clients.
Dr. Friderichs holds a medical degree from Stellenbosch University and a master’s degree in business administration from the University of Cape Town, South Africa.