Carla Sandine is PATH’s chief marketing and communications officer, joining us in 2016 to transform our brand experience and engagement strategy and oversee our institutional marketing and communications.
In 2011, Ms. Sandine founded Highway Twenty, a marketing firm based in Phoenix, Arizona. The agency provided customer research, brand and marketing strategy, design, and digital marketing for a wide range of corporate, nonprofit, government, and political organizations and campaigns. The women-led firm doubled to tripled agency revenue each year in business, and won over 50 new clients before being acquired in fall 2016 by the content marketing firm Casual Astronaut.
Ms. Sandine previously served as Public Affairs Officer for the International Rescue Committee, Phoenix, overseeing marketing and communications for the refugee resettlement agency. She formerly served as outreach coordinator and spokesperson for the IRC’s Anti-Human Trafficking Program and program coordinator. Prior to her tenure with the IRC, Carla ran marketing for a health care recruiting firm and was a digital advertising consultant.
Ms. Sandine was named one of Arizona’s top 35 entrepreneurs under 35 in 2013 by the Arizona Republic. She frequently speaks on marketing for social good, diversity in advertising, and entrepreneurship. In 2015, she was named one of the Phoenix Suns & National Bank of Arizona’s Amazing Women. Ms. Sandine has served in board and committee roles with Social Venture Partners, Equality Arizona, Association of Fundraising Professionals, Planned Parenthood, Central Arizona HIV Prevention Advocates, and more.