Strategic Video Awards recognize PATH’s video storytelling
Two PATH videos have been named winners of 2011 Strategic Video Awards for excellence in video communication.
PATH’s Firefly video was recognized as the winner in the external branding category for effectively communicating the essence of the organization. The video uses a fast-moving montage of photos and video featuring children, families, community health workers, and others impacted by PATH’s work to illustrate our approach to improving global health.
Second award for video on vaccine launch
PATH’s Generation Without Fear video received an honorable mention in the philanthropy and fundraising category for successful communication of the merits of the organization’s mission.
The video spotlights PATH’s role in introducing a groundbreaking vaccine against meningitis A that could end a century of deadly epidemics in Africa.
The Strategic Video Awards are offered in 35 categories in every area of external and internal communication. The awards program is sponsored by McMurry, one of the largest marketing communication firms in the country.
Posted January 18, 2012.